Business Announcement

TL Sports to merge with USM Events

TL Sports has announced that it is merging its events portfolio with USM Events. TL Sports was created in 2006 and has created a significant events portfolio that incorporates the management of events that include the Jayco Herald Sun Tour, Herald Sun Citylink Run for the Kids and the Great Australian Run.

This merger will significantly add to the USM Events national events calendar and be a major step in the company’s vision of creating a truly national sporting and lifestyle event company. USM Events Managing Director, Garth Prowd said, “This exciting merger not only ads high profile events to our cycling and running portfolio, it strengthens our business team in Melbourne with experienced event staff joining
the USM family.”

TL Sports Managing Director said, “Joining the USM team will allow us to focus on creating a national portfolio in cycling and running. We look forward to leveraging the combined companies assets base and business partnerships as we develop a national events strategy in the sports and lifestyle arena.”

USM Events owns and manages key sporting events around Australia and this new strategic alliance will mean the company now own and manage the following major sporting assets:

Cycling
- Jayco Herald Sun Tour
- Race Operations component of the 2010 UCI World Road Championships
- Noosa Century – Brisbane to Noosa Bike Ride
- Noosa Enduro Mountain Bike Ride
- Australian Schools Cycling Cup

Running
- The Great Australian Run
- Herald Sun Citylink Run for the Kids
- The Sunday Mail Suncorp Bridge to Brisbane
- Noosa Running Festival
- Mothers Day Classic Fun Run – Brisbane and Gold Coast

Triathlon
- 2009 ITU Triathlon World Championships
- Noosa Triathlon Multi Sport Festival
- Mooloolaba Triathlon Festival
- Gatorade Queensland Tri Series
- Cannibal Gold Coast Half Ironman
- Weet-Bix Kids Try-athlon

USM Events has offices in Noosa, Melbourne and Brisbane, and is the sporting arm
of Definitive Events. Definitive Events is best known for managing the Anzac Day
Commemorations in Gallipoli (Turkey) and producing Equitana Australia – Australia’s
largest equestrian event.

For media enquiries, please contact:
Lisa Pringle, Media Manager, USM Events
Email: lisa@usmevents.com.au Mob: 0417 005 743

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